{"id":18030,"date":"2025-03-24T20:22:38","date_gmt":"2025-03-24T20:22:38","guid":{"rendered":"https:\/\/www.alsusboutiquehotel.com\/?p=18030"},"modified":"2025-06-05T18:34:42","modified_gmt":"2025-06-05T15:34:42","slug":"what-is-silver-tourism","status":"publish","type":"post","link":"https:\/\/www.alsusboutiquehotel.com\/cs\/what-is-silver-tourism\/","title":{"rendered":"Co je to \u201est\u0159\u00edbrn\u00e1 turistika\u201c"},"content":{"rendered":"
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\n Co je \u201est\u0159\u00edbrn\u00e1 turistika\u201c a jak z n\u00ed m\u016f\u017ee \u0158ecko t\u011b\u017eit <\/h2>\n <\/div>\n<\/div>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t <\/div>\r\n <\/div>\r\n \t\t\t<\/div>\n\t\t<\/section>\n\t\t <\/div>\r\n <\/div>\r\n \t\t\t<\/div>\n\t\t<\/section>\n\t\t
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(od Viki Tryfony \u2013 powergame.gr)<\/span><\/span><\/span><\/p>

\u201eSilver Tourism\u201c je dynamicky se rozv\u00edjej\u00edc\u00ed trh cestovn\u00edho ruchu, kter\u00fd se zam\u011b\u0159uje na cestovn\u00ed pot\u0159eby senior\u016f, tedy lid\u00ed nad 60 let<\/strong>Vzhledem k tomu, \u017ee Evropa p\u0159edpov\u00edd\u00e1, \u017ee 34%<\/strong> jeho populace bude do roku 2050 pat\u0159it do t\u00e9to v\u011bkov\u00e9 skupiny.<\/span><\/span><\/span><\/p>

  • \u201eSt\u0159\u00edbrn\u00e1 turistika\u201c se st\u00e1v\u00e1 st\u00e1le d\u016fle\u017eit\u011bj\u0161\u00ed pro turistick\u00fd pr\u016fmysl a ekonomiku.\u00a0<\/li>
  • \u0158ecko se svou p\u0159\u00edrodn\u00ed kr\u00e1sou, histori\u00ed a pohostinnost\u00ed m\u00e1 potenci\u00e1l st\u00e1t se v tomto odv\u011btv\u00ed l\u00eddrem.<\/li><\/ul>\t\t\n\t<\/div>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t <\/div>\r\n <\/div>\r\n \t\t\t<\/div>\n\t\t<\/section>\n\t\t <\/div>\r\n <\/div>\r\n \t\t\t<\/div>\n\t\t<\/section>\n\t\t
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    \n Co je to \u201est\u0159\u00edbrn\u00e1 turistika\u201c? <\/h3>\n <\/div>\n<\/div>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    \u201eSt\u0159\u00edbrn\u00fd cestovn\u00ed ruch\u201c je spojov\u00e1n s \u201eekonomikou dlouhov\u011bkosti\u201c, kter\u00e1 se vztahuje k p\u0159\u00edle\u017eitostem a v\u00fdzv\u00e1m vypl\u00fdvaj\u00edc\u00edm ze st\u00e1rnut\u00ed populace. Podle studie \u201e\u00daloha ekonomiky dlouhov\u011bkosti v odv\u011btv\u00ed cestovn\u00edho ruchu\u201c, kter\u00e1 byla provedena jm\u00e9nem V\u00fdboru pro dopravu a cestovn\u00ed ruch Evropsk\u00e9ho parlamentu, maj\u00ed star\u0161\u00ed turist\u00e9 dostatek voln\u00e9ho \u010dasu, stabiln\u00ed p\u0159\u00edjem a silnou touhu pozn\u00e1vat nov\u00e9 destinace a vyhled\u00e1vat z\u00e1\u017eitky, jako je l\u00e1ze\u0148sk\u00e1 a kulturn\u00ed turistika. Zejm\u00e9na cestovatel\u00e9 v tomto v\u011bku preferuj\u00ed m\u00e9n\u011b p\u0159epln\u011bn\u00e9 v\u00fdlety a zam\u011b\u0159uj\u00ed se na aktivity, kter\u00e9 zvy\u0161uj\u00ed pohodu a kvalitu \u017eivota.<\/p>

    Studie uv\u00e1d\u00ed, \u017ee cestovn\u00ed ruch pro seniory, zn\u00e1m\u00fd jako \u201est\u0159\u00edbrn\u00fd cestovn\u00ed ruch\u201c, je d\u016fle\u017eit\u00fd ze dvou d\u016fvod\u016f:<\/p>

    Zlep\u0161en\u00ed zdrav\u00ed a kvality \u017eivota:<\/strong> Pom\u00e1h\u00e1 star\u0161\u00edm lidem udr\u017eovat si zdrav\u00ed a zlep\u0161ovat kvalitu \u017eivota. T\u00edmto zp\u016fsobem z\u016fst\u00e1vaj\u00ed d\u00e9le aktivn\u00ed, p\u0159isp\u00edvaj\u00ed k pr\u00e1ci nebo se \u00fa\u010dastn\u00ed ka\u017edodenn\u00edch aktivit, jako jsou volno\u010dasov\u00e9 v\u00fdlety. Jako vedlej\u0161\u00ed pozitivn\u00ed efekt je zaznamen\u00e1no i odleh\u010den\u00ed n\u00e1rodn\u00edch zdravotn\u00edch syst\u00e9m\u016f.<\/p>

    Mobilizace ekonomiky:<\/strong> Umo\u017e\u0148uje star\u0161\u00edm lidem utratit nahromad\u011bn\u00e9 \u00faspory, \u010d\u00edm\u017e posiluje ekonomiku. Tyto pen\u00edze se vracej\u00ed na trh, co\u017e prosp\u00edv\u00e1 r\u016fzn\u00fdm odv\u011btv\u00edm souvisej\u00edc\u00edm s cestovn\u00edm ruchem. Z\u00e1rove\u0148, kdy\u017e star\u0161\u00ed lid\u00e9 cestuj\u00ed do zahrani\u010d\u00ed, pen\u00edze se p\u0159ev\u00e1d\u011bj\u00ed z jedn\u00e9 ekonomiky do druh\u00e9, co\u017e m\u016f\u017ee b\u00fdt pro n\u011bkter\u00e9 zem\u011b v\u00fdhodn\u011bj\u0161\u00ed.<\/p>

    Perspektivy \u201est\u0159\u00edbrn\u00e9 turistiky\u201c v \u0158ecku<\/strong><\/p>

    \u0158ecko m\u00e1 v\u0161echny podm\u00ednky k tomu, aby mohlo t\u011b\u017eit ze \u201est\u0159\u00edbrn\u00e9 turistiky\u201c. Podle diaNEOsis bude do roku 2050 v\u00edce ne\u017e 1\/3 v\u00fddaj\u016f na cestovn\u00ed ruch v \u0158ecku spojeno se \u201est\u0159\u00edbrnou ekonomikou\u201c. Podle odhad\u016f SETE, KEPE a IOBE m\u016f\u017ee na\u0161e zem\u011b p\u0159il\u00e1kat dal\u0161\u00edch 1 milion seniorsk\u00fdch turist\u016f s potenci\u00e1ln\u00edmi p\u0159\u00edjmy ve v\u00fd\u0161i 1,5 miliardy eur, co\u017e p\u0159isp\u011bje k \u0159eck\u00e9 ekonomice 3,7 miliardami eur na HDP a vytvo\u0159\u00ed 60 000 nov\u00fdch pracovn\u00edch m\u00edst.<\/p>

    Senio\u0159i mohou b\u00fdt z\u00e1kladem pro zm\u00edrn\u011bn\u00ed sez\u00f3nnosti cestovn\u00edho ruchu, proto\u017ee preferuj\u00ed obdob\u00ed s n\u00edzkou popt\u00e1vkou.<\/p>

    Evropsk\u00e1 studie o \u201eekonomice dlouhov\u011bkosti\u201c d\u00e1le uv\u00e1d\u00ed, \u017ee venkovsk\u00e1 turistika z\u00edsk\u00e1v\u00e1 na popularit\u011b mezi star\u0161\u00edmi lidmi. \u0160pan\u011blsko, Rumunsko a Portugalsko se ukazuj\u00ed jako p\u0159edn\u00ed zem\u011b EU, zat\u00edmco venkovsk\u00e1 turistika je pom\u011brn\u011b popul\u00e1rn\u00ed i mezi star\u0161\u00edmi dosp\u011bl\u00fdmi v Polsku. \u201e\u201aSt\u0159\u00edbrn\u00e1 turistika\u2018 m\u016f\u017ee pomoci venkovsk\u00fdm oblastem t\u00edm, \u017ee p\u0159inese nov\u00fd zdroj p\u0159\u00edjm\u016f do dom\u00e1cnost\u00ed a umo\u017en\u00ed star\u0161\u00edm dosp\u011bl\u00fdm, kte\u0159\u00ed se nemohou efektivn\u011b v\u011bnovat zem\u011bd\u011blsk\u00e9 pr\u00e1ci, pracovat v odv\u011btv\u00ed cestovn\u00edho ruchu. T\u011bmto star\u0161\u00edm lidem v\u0161ak chyb\u00ed n\u011bkter\u00e9 pot\u0159ebn\u00e9 dovednosti, jako je schopnost mluvit ciz\u00edmi jazyky, co\u017e m\u016f\u017ee sni\u017eovat atraktivitu mezin\u00e1rodn\u00edho cestovn\u00edho ruchu ve venkovsk\u00fdch oblastech. Z\u00e1rove\u0148 v\u0161ak star\u0161\u00ed lid\u00e9 \u017eij\u00edc\u00ed ve venkovsk\u00fdch oblastech \u010dasto disponuj\u00ed specifick\u00fdmi znalostmi m\u00edstn\u00edch historick\u00fdch, kulturn\u00edch a p\u0159\u00edrodn\u00edch hodnot, kter\u00e9 mohou vyu\u017e\u00edt,\u201c zd\u016fraz\u0148uje studie.<\/p>\t\t\n\t<\/div>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t <\/div>\r\n <\/div>\r\n \t\t\t<\/div>\n\t\t<\/section>\n\t\t

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    \n Hlavn\u00ed pil\u00ed\u0159e rozvoje \u201eSt\u0159\u00edbrn\u00e9 turistiky\u201c <\/h3>\n <\/div>\n<\/div>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    L\u00e1ze\u0148sk\u00e1 turistika:<\/strong> \u0158ecko m\u00e1 v\u00edce ne\u017e 750 l\u00e1zn\u00ed, z nich\u017e mnoh\u00e9 lze p\u0159em\u011bnit na vysoce kvalitn\u00ed wellness centra. Ministerstvo cestovn\u00edho ruchu ji\u017e nyn\u00ed podporuje strategick\u00e9 studie pro vyu\u017e\u00edv\u00e1n\u00ed p\u0159\u00edrodn\u00edch zdroj\u016f a pos\u00edlen\u00ed investic do sektoru l\u00e1ze\u0148sk\u00e9 a seniorsk\u00e9 turistiky prost\u0159ednictv\u00edm zdroj\u016f z Fondu obnovy. V p\u0159\u00edpad\u011b l\u00e1ze\u0148sk\u00e9 turistiky se dokonce pl\u00e1nuje vytvo\u0159en\u00ed aplikace, kter\u00e1 bude poskytovat relevantn\u00ed informace a zd\u016fraz\u0148ovat oblasti a zaj\u00edmav\u00e1 m\u00edsta.<\/p>

    Kulturn\u00ed a gastronomick\u00fd turismus:<\/strong> Star\u0161\u00ed turist\u00e9 projevuj\u00ed zvl\u00e1\u0161tn\u00ed z\u00e1jem o autentickou kulturu a gastronomii. Nezbytn\u00e1 je podpora alternativn\u00edch aktivit, jako jsou n\u00e1v\u0161t\u011bvy muze\u00ed, archeologick\u00fdch nalezi\u0161\u0165 a m\u00edstn\u00edch festival\u016f.
    Ubytov\u00e1n\u00ed a infrastruktura: Kl\u00ed\u010dem k \u00fasp\u011bchu je vytvo\u0159en\u00ed infrastruktury vhodn\u00e9 pro seniory, jako je snadno dostupn\u00e9 ubytov\u00e1n\u00ed, specializovan\u00e9 turistick\u00e9 bal\u00ed\u010dky a aplikace pro podporu n\u00e1v\u0161t\u011bvn\u00edk\u016f.
    Neust\u00e1l\u00e9 vzd\u011bl\u00e1v\u00e1n\u00ed a informov\u00e1n\u00ed: \u0160kolen\u00ed odborn\u00edk\u016f v cestovn\u00edm ruchu a jejich informov\u00e1n\u00ed o specifick\u00fdch pot\u0159eb\u00e1ch cestovatel\u016f t\u00e9to v\u011bkov\u00e9 skupiny je z\u00e1sadn\u00ed.<\/p>

    \u00dasp\u011b\u0161n\u00e9 p\u0159\u00edklady<\/strong><\/p>

    Pozoruhodn\u00fdm p\u0159\u00edkladem je Korfu, kter\u00fd byl na z\u00e1klad\u011b \u017eeb\u0159\u00ed\u010dku Global Retirement Index od International Living za\u0159azen mezi nejlep\u0161\u00ed destinace pro d\u016fchodce na cel\u00e9m sv\u011bt\u011b. Korfu nab\u00edz\u00ed n\u00edzk\u00e9 \u017eivotn\u00ed n\u00e1klady, vynikaj\u00edc\u00ed kvalitu zdravotn\u00ed p\u00e9\u010de a komunitu, kter\u00e1 podporuje multikulturalismus.<\/p>

    V t\u00e9to souvislosti se \u0159ada investic proveden\u00fdch v \u201esekund\u00e1rn\u00edch\u201c turistick\u00fdch destinac\u00edch v \u0158ecku zam\u011b\u0159ila na seniorsk\u00fd cestovn\u00ed ruch. Hamptons Greece v Kavale od Alexe Haditaghiho, Varko Bay od Banyan Tree v Palerosu, Aitoloakarnania nebo turistick\u00e1 vesnice s a\u017e 600 rezidencemi navr\u017een\u00e1 Alexandrosem Angelopoulosem v Ilii, vedle hotelu Olympian Village spole\u010dnosti Aldemar, jsou jen n\u011bkter\u00e9 z p\u0159\u00edklad\u016f, kter\u00e9 zd\u016fraz\u0148uj\u00ed potenci\u00e1l \u0158ecka v oblasti investic do cestovn\u00edho ruchu pro vyu\u017eit\u00ed \u201est\u0159\u00edbrn\u00e9ho cestovn\u00edho ruchu\u201c.
    Politiky a partnerstv\u00ed<\/p>

    Evropsk\u00e1 unie aktivn\u011b podporuje st\u0159\u00edbrnou turistiku prost\u0159ednictv\u00edm program\u016f, jako je nap\u0159\u00edklad TOURISM4ALL<\/strong>, jeho\u017e c\u00edlem je vytvo\u0159it cenov\u011b dostupn\u00e9 a p\u0159\u00edstupn\u00e9 turistick\u00e9 slu\u017eby. \u0158ecko m\u016f\u017ee vyu\u017e\u00edt evropsk\u00e9 fondy a partnerstv\u00ed ke zlep\u0161en\u00ed infrastruktury a podpo\u0159e seniorsk\u00e9 turistiky.
    Turismus Silver Tourism nen\u00ed jen perspektivou ekonomick\u00e9ho r\u016fstu, ale tak\u00e9 p\u0159\u00edle\u017eitost\u00ed k propagaci \u0158ecka jako glob\u00e1ln\u00ed destinace pro seniory. D\u00edky strategick\u00fdm investic\u00edm, spr\u00e1vn\u00e9mu hospoda\u0159en\u00ed s p\u0159\u00edrodn\u00edmi zdroji a d\u016frazu na autentick\u00e9 z\u00e1\u017eitky m\u016f\u017ee na\u0161e zem\u011b v\u00e9st rychle rostouc\u00ed trh, kter\u00fd kombinuje wellness, kulturu a udr\u017eitelnost.<\/p>\t\t\n\t<\/div>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t <\/div>\r\n <\/div>\r\n

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    What is “Silver Tourism” and how can Greece benefit\u200b (by Viki Tryfona \u2013 powergame.gr ) \u201cSilver Tourism\u201d is a dynamically developing tourism market, which focuses on the travel needs of senior citizens, that is, people over the age of 60. With Europe forecasting that 34% of its population will belong to this age group by […]<\/p>\n","protected":false},"author":2,"featured_media":17891,"comment_status":"closed","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"footnotes":""},"categories":[139],"tags":[99,167,169,170,138,166,171,172,133,168,100,134,135,136,16,140,137],"class_list":["post-18030","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-traveling-trends","tag-crete","tag-crete-holidays","tag-cultural-travel-in-crete","tag-cultural-travel-in-greece","tag-elder","tag-elder-holidays","tag-elder-holidays-in-crete","tag-elder-holidays-in-greece","tag-elder-travel","tag-gastronomy","tag-greece","tag-holidays","tag-silver-tourism","tag-tourism","tag-travel","tag-traveling-trends","tag-vacations"],"_links":{"self":[{"href":"https:\/\/www.alsusboutiquehotel.com\/cs\/wp-json\/wp\/v2\/posts\/18030","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.alsusboutiquehotel.com\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.alsusboutiquehotel.com\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.alsusboutiquehotel.com\/cs\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.alsusboutiquehotel.com\/cs\/wp-json\/wp\/v2\/comments?post=18030"}],"version-history":[{"count":0,"href":"https:\/\/www.alsusboutiquehotel.com\/cs\/wp-json\/wp\/v2\/posts\/18030\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.alsusboutiquehotel.com\/cs\/wp-json\/wp\/v2\/media\/17891"}],"wp:attachment":[{"href":"https:\/\/www.alsusboutiquehotel.com\/cs\/wp-json\/wp\/v2\/media?parent=18030"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.alsusboutiquehotel.com\/cs\/wp-json\/wp\/v2\/categories?post=18030"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.alsusboutiquehotel.com\/cs\/wp-json\/wp\/v2\/tags?post=18030"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}