{"id":18030,"date":"2025-03-24T20:22:38","date_gmt":"2025-03-24T20:22:38","guid":{"rendered":"https:\/\/www.alsusboutiquehotel.com\/?p=18030"},"modified":"2025-06-05T18:34:42","modified_gmt":"2025-06-05T15:34:42","slug":"what-is-silver-tourism","status":"publish","type":"post","link":"https:\/\/www.alsusboutiquehotel.com\/sk\/what-is-silver-tourism\/","title":{"rendered":"\u010co je to \u201estrieborn\u00fd turizmus\u201c"},"content":{"rendered":"
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\n \u010co je \u201estrieborn\u00fd turizmus\u201c a ako z neho m\u00f4\u017ee Gr\u00e9cko profitova\u0165 <\/h2>\n <\/div>\n<\/div>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t <\/div>\r\n <\/div>\r\n \t\t\t<\/div>\n\t\t<\/section>\n\t\t <\/div>\r\n <\/div>\r\n \t\t\t<\/div>\n\t\t<\/section>\n\t\t
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(od Viki Tryfony \u2013 powergame.gr)<\/span><\/span><\/span><\/p>

\u201eSilver Tourism\u201c je dynamicky sa rozv\u00edjaj\u00faci trh cestovn\u00e9ho ruchu, ktor\u00fd sa zameriava na cestovn\u00e9 potreby seniorov, teda \u013eud\u00ed nad 60 rokov<\/strong>Ke\u010f\u017ee Eur\u00f3pa predpoved\u00e1, \u017ee 34%<\/strong> jeho popul\u00e1cie bude do roku 2050 patri\u0165 do tejto vekovej skupiny.<\/span><\/span><\/span><\/p>

  • \u201eStrieborn\u00fd cestovn\u00fd ruch\u201c sa st\u00e1va \u010doraz d\u00f4le\u017eitej\u0161\u00edm pre turistick\u00fd priemysel a hospod\u00e1rstvo.\u00a0<\/li>
  • Gr\u00e9cko so svojou pr\u00edrodnou kr\u00e1sou, hist\u00f3riou a pohostinnos\u0165ou m\u00e1 potenci\u00e1l sta\u0165 sa l\u00eddrom v tomto sektore.<\/li><\/ul>\t\t\n\t<\/div>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t <\/div>\r\n <\/div>\r\n \t\t\t<\/div>\n\t\t<\/section>\n\t\t <\/div>\r\n <\/div>\r\n \t\t\t<\/div>\n\t\t<\/section>\n\t\t
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    \n \u010co je to \u201estrieborn\u00fd turizmus\u201c? <\/h3>\n <\/div>\n<\/div>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    \u201eStrieborn\u00fd cestovn\u00fd ruch\u201c sa sp\u00e1ja s \u201eekonomikou dlhovekosti\u201c, ktor\u00e1 sa vz\u0165ahuje na pr\u00edle\u017eitosti a v\u00fdzvy vypl\u00fdvaj\u00face zo starnutia popul\u00e1cie. Pod\u013ea \u0161t\u00fadie \u201e\u00daloha ekonomiky dlhovekosti v sektore cestovn\u00e9ho ruchu\u201c, ktor\u00e1 bola vypracovan\u00e1 v mene V\u00fdboru Eur\u00f3pskeho parlamentu pre dopravu a cestovn\u00fd ruch, maj\u00fa star\u0161\u00ed turisti dostatok vo\u013en\u00e9ho \u010dasu, stabiln\u00fd pr\u00edjem a siln\u00fa t\u00fa\u017ebu objavova\u0165 nov\u00e9 destin\u00e1cie a vyh\u013ead\u00e1vaj\u00fa z\u00e1\u017eitky, ako je k\u00fape\u013en\u00fd a kult\u00farny cestovn\u00fd ruch. Najm\u00e4 cestovatelia v tomto veku uprednost\u0148uj\u00fa menej preplnen\u00e9 v\u00fdlety a zameriavaj\u00fa sa na aktivity, ktor\u00e9 zvy\u0161uj\u00fa pohodu a kvalitu \u017eivota.<\/p>

    \u0160t\u00fadia uv\u00e1dza, \u017ee cestovn\u00fd ruch pre star\u0161\u00edch \u013eud\u00ed, zn\u00e1my ako \u201estrieborn\u00fd cestovn\u00fd ruch\u201c, je d\u00f4le\u017eit\u00fd z dvoch d\u00f4vodov:<\/p>

    Zlep\u0161enie zdravia a kvality \u017eivota:<\/strong> Pom\u00e1ha star\u0161\u00edm \u013eu\u010fom udr\u017eiava\u0165 si zdravie a zlep\u0161ova\u0165 kvalitu \u017eivota. T\u00fdmto sp\u00f4sobom zost\u00e1vaj\u00fa dlh\u0161ie akt\u00edvni, prispievaj\u00fa k pr\u00e1ci alebo sa z\u00fa\u010dast\u0148uj\u00fa na ka\u017edodenn\u00fdch aktivit\u00e1ch, ako s\u00fa napr\u00edklad vo\u013eno\u010dasov\u00e9 v\u00fdlety. Ako ved\u013eaj\u0161\u00ed pozit\u00edvny \u00fa\u010dinok sa zaznamen\u00e1va aj od\u013eah\u010denie n\u00e1rodn\u00fdch zdravotn\u00edckych syst\u00e9mov.<\/p>

    Mobiliz\u00e1cia ekonomiky:<\/strong> Umo\u017e\u0148uje star\u0161\u00edm \u013eu\u010fom min\u00fa\u0165 nahromaden\u00e9 \u00faspory, \u010d\u00edm posil\u0148uje ekonomiku. Tieto peniaze sa vracaj\u00fa na trh, \u010do prospieva r\u00f4znym sektorom s\u00favisiacim s cestovn\u00fdm ruchom. Z\u00e1rove\u0148, ke\u010f star\u0161\u00ed \u013eudia cestuj\u00fa do zahrani\u010dia, peniaze sa pres\u00favaj\u00fa z jednej ekonomiky do druhej, \u010do m\u00f4\u017ee by\u0165 pre niektor\u00e9 krajiny v\u00fdhodnej\u0161ie.<\/p>

    Perspekt\u00edvy \u201estrieborn\u00e9ho turizmu\u201c v Gr\u00e9cku<\/strong><\/p>

    Gr\u00e9cko m\u00e1 v\u0161etky podmienky na to, aby profitovalo zo \u201estrieborn\u00e9ho cestovn\u00e9ho ruchu\u201c. Pod\u013ea diaNEOsis bude do roku 2050 viac ako 1\/3 v\u00fddavkov na cestovn\u00fd ruch v Gr\u00e9cku spojen\u00fdch so \u201estriebornou ekonomikou\u201c. Pod\u013ea odhadov SETE, KEPE a IOBE m\u00f4\u017ee na\u0161a krajina pril\u00e1ka\u0165 \u010fal\u0161\u00edch 1 mili\u00f3n seniorsk\u00fdch turistov s potenci\u00e1lnymi pr\u00edjmami vo v\u00fd\u0161ke 1,5 miliardy eur, \u010do prispeje k gr\u00e9ckemu hospod\u00e1rstvu 3,7 miliardami eur na HDP a vytvor\u00ed 60 000 nov\u00fdch pracovn\u00fdch miest.<\/p>

    Seniori cestuj\u00faci m\u00f4\u017eu by\u0165 z\u00e1kladom pre zmiernenie sez\u00f3nnosti cestovn\u00e9ho ruchu, ke\u010f\u017ee uprednost\u0148uj\u00fa obdobia s n\u00edzkym dopytom.<\/p>

    Eur\u00f3pska \u0161t\u00fadia o \u201eekonomike dlhovekosti\u201c \u010falej uv\u00e1dza, \u017ee vidiecky cestovn\u00fd ruch z\u00edskava na popularite medzi star\u0161\u00edmi \u013eu\u010fmi. \u0160panielsko, Rumunsko a Portugalsko sa stali popredn\u00fdmi krajinami E\u00da, zatia\u013e \u010do vidiecky cestovn\u00fd ruch je pomerne popul\u00e1rny aj medzi star\u0161\u00edmi dospel\u00fdmi v Po\u013esku. \u201eStrieborn\u00fd cestovn\u00fd ruch m\u00f4\u017ee pom\u00f4c\u0165 vidieckym oblastiam t\u00fdm, \u017ee prinesie nov\u00fd zdroj pr\u00edjmu do dom\u00e1cnost\u00ed a umo\u017en\u00ed star\u0161\u00edm dospel\u00fdm, ktor\u00ed sa nem\u00f4\u017eu efekt\u00edvne venova\u0165 po\u013enohospod\u00e1rskej pr\u00e1ci, pracova\u0165 v sektore cestovn\u00e9ho ruchu. T\u00fdmto star\u0161\u00edm \u013eu\u010fom v\u0161ak ch\u00fdbaj\u00fa niektor\u00e9 potrebn\u00e9 zru\u010dnosti, ako napr\u00edklad schopnos\u0165 hovori\u0165 cudz\u00edmi jazykmi, \u010do m\u00f4\u017ee zni\u017eova\u0165 atraktivitu medzin\u00e1rodn\u00e9ho cestovn\u00e9ho ruchu vo vidieckych oblastiach. Z\u00e1rove\u0148 v\u0161ak star\u0161\u00ed \u013eudia \u017eij\u00faci vo vidieckych oblastiach maj\u00fa \u010dasto \u0161pecifick\u00e9 znalosti o miestnych historick\u00fdch, kult\u00farnych a pr\u00edrodn\u00fdch hodnot\u00e1ch, ktor\u00e9 m\u00f4\u017eu vyu\u017ei\u0165,\u201c zd\u00f4raz\u0148uje sa v \u0161t\u00fadii.<\/p>\t\t\n\t<\/div>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t <\/div>\r\n <\/div>\r\n \t\t\t<\/div>\n\t\t<\/section>\n\t\t

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    \n Hlavn\u00e9 piliere rozvoja \u201estrieborn\u00e9ho cestovn\u00e9ho ruchu\u201c <\/h3>\n <\/div>\n<\/div>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    K\u00fape\u013en\u00e1 turistika:<\/strong> Gr\u00e9cko m\u00e1 viac ako 750 k\u00fape\u013eov, z ktor\u00fdch mnoh\u00e9 sa daj\u00fa premeni\u0165 na wellness centr\u00e1 vysokej kvality. Ministerstvo cestovn\u00e9ho ruchu u\u017e teraz podporuje strategick\u00e9 \u0161t\u00fadie zameran\u00e9 na vyu\u017e\u00edvanie pr\u00edrodn\u00fdch zdrojov a posilnenie invest\u00edci\u00ed do sektora k\u00fape\u013en\u00edctva a seniorskej turistiky prostredn\u00edctvom zdrojov z Fondu obnovy. V pr\u00edpade k\u00fape\u013enej turistiky sa v skuto\u010dnosti pl\u00e1nuje vytvorenie aplik\u00e1cie, ktor\u00e1 bude poskytova\u0165 relevantn\u00e9 inform\u00e1cie a zd\u00f4raz\u0148ova\u0165 oblasti a zauj\u00edmav\u00e9 miesta.<\/p>

    Kult\u00farny a gastronomick\u00fd cestovn\u00fd ruch:<\/strong> Star\u0161\u00ed turisti prejavuj\u00fa mimoriadny z\u00e1ujem o autentick\u00fa kult\u00faru a gastron\u00f3miu. Nevyhnutn\u00e1 je podpora alternat\u00edvnych aktiv\u00edt, ako s\u00fa n\u00e1v\u0161tevy m\u00faze\u00ed, archeologick\u00fdch n\u00e1lez\u00edsk a miestnych festivalov.
    Ubytovanie a infra\u0161trukt\u00fara: K\u013e\u00fa\u010dom k \u00faspechu je vytvorenie infra\u0161trukt\u00fary vhodnej pre seniorov, ako je \u013eahko dostupn\u00e9 ubytovanie, \u0161pecializovan\u00e9 turistick\u00e9 bal\u00ed\u010dky a aplik\u00e1cie na podporu n\u00e1v\u0161tevn\u00edkov.
    Neust\u00e1le vzdel\u00e1vanie a informovanie: \u0160kolenie odborn\u00edkov v cestovnom ruchu a ich informovanie o \u0161pecifick\u00fdch potreb\u00e1ch cestovate\u013eov tejto vekovej skupiny je nevyhnutn\u00e9.<\/p>

    \u00daspe\u0161n\u00e9 pr\u00edklady<\/strong><\/p>

    Pozoruhodn\u00fdm pr\u00edkladom je Korfu, ktor\u00fd bol na z\u00e1klade zoznamu Global Retirement Index od International Living zaraden\u00fd medzi najlep\u0161ie destin\u00e1cie pre d\u00f4chodcov na celom svete. Korfu pon\u00faka n\u00edzke \u017eivotn\u00e9 n\u00e1klady, vynikaj\u00facu kvalitu zdravia a komunitu, ktor\u00e1 podporuje multikulturalizmus.<\/p>

    V tejto s\u00favislosti sa s\u00e9ria invest\u00edci\u00ed do \u201esekund\u00e1rnych\u201c turistick\u00fdch destin\u00e1ci\u00ed v Gr\u00e9cku zamerala na seniorsk\u00fd cestovn\u00fd ruch. Hamptons Greece v Kavale od Alexa Haditaghiho, Varko Bay od Banyan Tree v Palerose, Aitoloakarnania alebo turistick\u00e1 dedinka s a\u017e 600 rezidenciami navrhnut\u00e1 Alexandrosom Angelopoulosom v Ilii, ved\u013ea hotela Aldemar's Olympian Village, s\u00fa len niektor\u00e9 z pr\u00edkladov, ktor\u00e9 zd\u00f4raz\u0148uj\u00fa potenci\u00e1l Gr\u00e9cka v oblasti invest\u00edci\u00ed do cestovn\u00e9ho ruchu pre vyu\u017eitie \u201estrieborn\u00e9ho cestovn\u00e9ho ruchu\u201c.
    Politiky a partnerstv\u00e1<\/p>

    Eur\u00f3pska \u00fania akt\u00edvne podporuje strieborn\u00fa turistiku prostredn\u00edctvom programov, ako napr\u00edklad TOURISMPREALL<\/strong>, ktor\u00e9ho cie\u013eom je vytvori\u0165 cenovo dostupn\u00e9 a pr\u00edstupn\u00e9 turistick\u00e9 slu\u017eby. Gr\u00e9cko m\u00f4\u017ee vyu\u017ei\u0165 eur\u00f3pske fondy a partnerstv\u00e1 na zlep\u0161enie infra\u0161trukt\u00fary a podporu seniorsk\u00e9ho cestovn\u00e9ho ruchu.
    Strieborn\u00fd cestovn\u00fd ruch nie je len perspekt\u00edvou hospod\u00e1rskeho rastu, ale aj pr\u00edle\u017eitos\u0165ou na propag\u00e1ciu Gr\u00e9cka ako glob\u00e1lnej destin\u00e1cie pre seniorov. V\u010faka strategick\u00fdm invest\u00edci\u00e1m, spr\u00e1vnemu hospod\u00e1reniu s pr\u00edrodn\u00fdmi zdrojmi a d\u00f4razu na autentick\u00e9 z\u00e1\u017eitky m\u00f4\u017ee na\u0161a krajina vies\u0165 r\u00fdchlo rast\u00faci trh, ktor\u00fd kombinuje wellness, kult\u00faru a udr\u017eate\u013enos\u0165.<\/p>\t\t\n\t<\/div>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t <\/div>\r\n <\/div>\r\n

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    What is “Silver Tourism” and how can Greece benefit\u200b (by Viki Tryfona \u2013 powergame.gr ) \u201cSilver Tourism\u201d is a dynamically developing tourism market, which focuses on the travel needs of senior citizens, that is, people over the age of 60. With Europe forecasting that 34% of its population will belong to this age group by […]<\/p>\n","protected":false},"author":2,"featured_media":17891,"comment_status":"closed","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"footnotes":""},"categories":[139],"tags":[99,167,169,170,138,166,171,172,133,168,100,134,135,136,16,140,137],"class_list":["post-18030","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-traveling-trends","tag-crete","tag-crete-holidays","tag-cultural-travel-in-crete","tag-cultural-travel-in-greece","tag-elder","tag-elder-holidays","tag-elder-holidays-in-crete","tag-elder-holidays-in-greece","tag-elder-travel","tag-gastronomy","tag-greece","tag-holidays","tag-silver-tourism","tag-tourism","tag-travel","tag-traveling-trends","tag-vacations"],"_links":{"self":[{"href":"https:\/\/www.alsusboutiquehotel.com\/sk\/wp-json\/wp\/v2\/posts\/18030","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.alsusboutiquehotel.com\/sk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.alsusboutiquehotel.com\/sk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.alsusboutiquehotel.com\/sk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.alsusboutiquehotel.com\/sk\/wp-json\/wp\/v2\/comments?post=18030"}],"version-history":[{"count":0,"href":"https:\/\/www.alsusboutiquehotel.com\/sk\/wp-json\/wp\/v2\/posts\/18030\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.alsusboutiquehotel.com\/sk\/wp-json\/wp\/v2\/media\/17891"}],"wp:attachment":[{"href":"https:\/\/www.alsusboutiquehotel.com\/sk\/wp-json\/wp\/v2\/media?parent=18030"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.alsusboutiquehotel.com\/sk\/wp-json\/wp\/v2\/categories?post=18030"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.alsusboutiquehotel.com\/sk\/wp-json\/wp\/v2\/tags?post=18030"}],"curies":[{"name":"pracovn\u00fd list","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}